Raamatud Chi-Han Ai

A Study of Experiential Loyalty for the Golfing Industry: Effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty

Hung-Che Wu, Chi-Han Ai

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Examining the behavioral intentions of cruise tourists: A quantitative analysis using structural equation modeling.

Hung-Che Wu, Chi-Han Ai, Ching-Chan Cheng

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