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Advertising - Iain Macrury

inglise keel
2008-12-19
68,32 € 113,87 €

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Saadetis 15-21 tööpäeva jooksul

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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how adve ... Täielik kirjeldus

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Kirjeldus

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

Lisateave

Autor Iain Macrury
Kirjastaja Routledge
Väljalaskeaasta 2008
Kaanetüüp Pehme kaanega
EAN 9780415251266
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68,32 € 113,87 €