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Advertising - Liz Mcfall

inglise keel
2004-02-18
259,12 € 431,86 €

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the lit ... Täielik kirjeldus

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Lisateave

Autor Liz Mcfall
Kirjastaja SAGE Publications Ltd
Väljalaskeaasta 2004
Kaanetüüp Kõvakaaneline
EAN 9780761942542
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Te vaatate: Advertising
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259,12 € 431,86 €