Advertising Management - Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
-40% koodiga BOOKS
Saadetis 15-21 tööpäeva jooksul
30-päevane tagastamisõigus
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Kirjeldus
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Lisateave
| Autor | Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe |
|---|---|
| Kirjastaja | Taylor & Francis |
| Väljalaskeaasta | 2009 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9780765622600 |