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Applied Marketing Analytics Using Python - Gokhan Yildirim,Raoul V Kübler

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2025-04-01
243,79 € 325,05 €

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Saadetis 10-16 tööpäeva jooksul

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It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book support ... Täielik kirjeldus

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Kirjeldus

It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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Autor Gokhan Yildirim, Raoul V Kübler
Kirjastaja Sage Publications Ltd.
Väljalaskeaasta 2025
Kaanetüüp Pehme kaanega
EAN 9781529684162
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243,79 € 325,05 €