ARCHITECTING EXPERIENCE (2ND ED) - Wheeler Scot R
-40% koodiga BOOKS
Saadetis 15-21 tööpäeva jooksul
30-päevane tagastamisõigus
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using int ... Täielik kirjeldus
Võib-olla meeldib sulle ka
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-40% koodiga BOOKS
Meie tarnija laos
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-40% koodiga BOOKS
Laos
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-40% koodiga BOOKS
Laos
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-40% koodiga BOOKS
Meie tarnija laos
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-40% koodiga BOOKS
Meie tarnija laos
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-40% koodiga BOOKS
Meie tarnija laos
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-40% koodiga BOOKS
Laos
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-40% koodiga BOOKS
Laos
TOP
Influence: The Psychology of Persuasion
-40% koodiga BOOKS
Meie tarnija laos
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-40% koodiga BOOKS
Meie tarnija laos
TOP
Co-Intelligence: Living and Working with AI
-40% koodiga BOOKS
Meie tarnija laos
TOP
Vienna: How the City of Ideas Created the Modern World
-40% koodiga BOOKS
Meie tarnija laos
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-40% koodiga BOOKS
Meie tarnija laos
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-40% koodiga BOOKS
Meie tarnija laos
TOP
The Common Good Economy: A New Compass
-40% koodiga BOOKS
Meie tarnija laos
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-40% koodiga BOOKS
Meie tarnija laos
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-40% koodiga BOOKS
Meie tarnija laos
Kirjeldus
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
Lisateave
| Autor | Wheeler Scot R |
|---|---|
| Kirjastaja | World Scientific |
| Väljalaskeaasta | 2020 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9789811220104 |