Brand Culture -
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This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising.This excellent text inclu ... Täielik kirjeldus
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Kirjeldus
Lisateave
| Kirjastaja | Routledge |
|---|---|
| Väljalaskeaasta | 2005 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9780415355995 |