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This book is broadly organized in three parts. The first section ('Enhancing and Managing Customer Value') focuses on presenting the state-of-knowledge in managing and enhancing customer value through extraction of consumer-centric knowledge from mountains of data that modern interactive applications generate. The extracted information can then be used to provide more personalized information to customers, ... Täielik kirjeldus
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Kirjeldus
Lisateave
| Kirjastaja | Emerald Group Publishing Limited |
|---|---|
| Väljalaskeaasta | 2009 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9781848552647 |