Business Research Methods - Barry Babin,Christina Quinlan,William Zikmund,Jon Carr,Mitch Griffin
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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all bu ... Täielik kirjeldus
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Kirjeldus
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
Lisateave
| Autor | Barry Babin, Christina Quinlan, William Zikmund, Jon Carr, Mitch Griffin |
|---|---|
| Kirjastaja | Cengage Learning EMEA |
| Väljalaskeaasta | 2024 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9781473791343 |