Many experienced executives believe a successful leader needs to "think like a CEO." This cliché is often followed by recommendations for hiring the best people, practicing a certain management style, setting goals, and creating compensation packages.
Instead of thinking like a CEO, this book invites readers to think about the C, E, and O: the customers, employees, and owners. Specifically, the real competency behind "thinking like a CEO" is accountable strategic agility, and "thinking about the C., E., and O." creates accountable strategic agility. Best of all, you can develop and apply these concepts whether you are a CEO or an assistant manager. Using your current work environment, you have access to a learning laboratory where you can learn and put into practice the C.E.O. skills that will make you an effective leader. No matter where you are on the corporate ladder, if you look around, you will see customers, employees, and owners. This book will teach you how to observe them, learn about their fundamental needs, and create strategies for satisfying each group. The C.E.O Satisfaction will help you understand what satisfies those around you and show you the keys to excelling throughout your career.