Cases in Consumer Behaviour - Gerrit Antonides,W. Fred van Raaij
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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing ... Täielik kirjeldus
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Kirjeldus
Lisateave
| Autor | Gerrit Antonides, W. Fred van Raaij |
|---|---|
| Kirjastaja | Wiley |
| Väljalaskeaasta | 1999 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9780471987819 |