Comparative Advertising: History, Theory, and Practice - Fred Beard
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Saadetis 28-34 tööpäeva jooksul
30-päevane tagastamisõigus
Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
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Kirjeldus
Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
Lisateave
| Autor | Fred Beard |
|---|---|
| Kirjastaja | Lexington Books |
| Väljalaskeaasta | 2018 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9781498560320 |