Tasuta kohaletoimetamine tellimustele üle 29 €
  • check 10+ miljonit raamatut
  • check Uued tooted iga päev
  • check Meid usaldab üle 1 miljoni kliendi
  • check Hea hind ja allahindlused
  • check Tarne üle kogu Euroopa

Competitive Intelligence for Information Professionals - Margareta Nelke,Charlotte Håkansson

inglise keel
2015-02-26
102,17 € 170,28 €

-40% koodiga BOOKS

Meie tarnija laos

Saadetis 10-16 tööpäeva jooksul

30-päevane tagastamisõigus

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the val ... Täielik kirjeldus

Võib-olla meeldib sulle ka

Kirjeldus

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included.



  • Competitive intelligence (CI) is a new area for Information professionals
  • Offers perspectives on a new trend within the library and information sector
  • Provides a comprehensive approach to CI

Lisateave

Autor Margareta Nelke, Charlotte Håkansson
Kirjastaja Elsevier Science
Väljalaskeaasta 2015
Kaanetüüp Pehme kaanega
EAN 9780081002063
Kirjuta oma arvustus
Te vaatate: Competitive Intelligence for Information Professionals
Teie hinnang:

Goodreads'i arvustused

102,17 € 170,28 €