Conjoint Measurement Methods and Applications - Anders Gustafsson,Andreas Herrmann,Frank Huber
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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and ... Täielik kirjeldus
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Kirjeldus
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Lisateave
| Autor | Anders Gustafsson, Andreas Herrmann, Frank Huber |
|---|---|
| Kirjastaja | Springer Berlin Heidelberg |
| Väljalaskeaasta | 2007 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9783540714033 |