Consumer Behavior - Dawn Iacobucci,Ayalla Ruvio
-30% koodiga BOOKS
Saadetis 28-34 tööpäeva jooksul
30-päevane tagastamisõigus
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
Kirjeldus
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
Lisateave
| Autor | Dawn Iacobucci, Ayalla Ruvio |
|---|---|
| Kirjastaja | Wiley |
| Väljalaskeaasta | 2023 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9781119912415 |