Consumer Behaviour and Digital Transformation - Ayantunji Gbadamosi
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This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
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Kirjeldus
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
Lisateave
| Autor | Ayantunji Gbadamosi |
|---|---|
| Kirjastaja | Routledge |
| Väljalaskeaasta | 2024 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9781032149752 |