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Consumer Decision-Making, Analytics and AI - Evgeniya Lukinova,Andrew Smith,John Harvey

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2025-06-27
264,77 € 441,29 €

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Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

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Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Lisateave

Autor Evgeniya Lukinova, Andrew Smith, John Harvey
Kirjastaja Taylor & Francis Ltd
Väljalaskeaasta 2025
Kaanetüüp Kõvakaaneline
EAN 9781032830445
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264,77 € 441,29 €