Consumer Decision-Making, Analytics and AI - Evgeniya Lukinova,Andrew Smith,John Harvey
-40% koodiga BOOKS
Saadetis 17-23 tööpäeva jooksul
30-päevane tagastamisõigus
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
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Kirjeldus
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
Lisateave
| Autor | Evgeniya Lukinova, Andrew Smith, John Harvey |
|---|---|
| Kirjastaja | Taylor & Francis Ltd |
| Väljalaskeaasta | 2025 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9781032830445 |