Crafting Customer Experience Strategy -
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Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
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Kirjeldus
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
Lisateave
| Kirjastaja | Emerald Publishing Limited |
|---|---|
| Väljalaskeaasta | 2021 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9781839097119 |