Do you have an idea for a project or business but aren't sure how to get funding? Or maybe you've tried talking to donors and have failed to secure the capital you need. In the same way that social media has changed how we allocate time, crowdfunding will change how we allocate capital. As part of the Bloomberg Financial Series, Crowdfunding: A Guide to Raising Capital on the Internet explains the history and practices of crowdfunding from the perspective of experts. The book gives modern entrepreneurs a solution to long-standing funding challenges, and helps aspiring business owners and non-profit entities pool smaller sources of capital to successfully bring their ideas to life.

Beginning with an in-depth look at the history of crowdfunding, the book then moves into a detailed discussion of business funding processes and current market dynamics. It teaches readers how to prepare a successful crowdfunding campaign, how to understand the different investor options, and how to communicate well with investors once contact is made. It also provides a full explanation of legal and compliance issues and dives deep into current rules and regulations, including global jurisdiction as it impacts local laws.

Crowdfunding is the only resource you need for creating a crowdfunding campaign that works - from understanding your options, to planning and strategy, to selecting an optimal deal portal. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. With crowdfunding, any entrepreneur, financier, or non-profit professional can raise funds for their enterprise using smart networking and modern technology.