Customer Behavior Analysis using Rough Set Theory - Prabha Dhandayudam,Srinivasan Surendran
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This book deals with the customer behavior analysis based on the purchasing characteristics of the customers. It helps business leaders to gain insight about the behavior of customers so that they can increase their profit by acting according to customer characteristics. Moreover, it provides guidance for companies on the use of data mining techniques namely clustering and rule induction to know their custo ... Täielik kirjeldus
Kirjeldus
This book deals with the customer behavior analysis based on the purchasing characteristics of the customers. It helps business leaders to gain insight about the behavior of customers so that they can increase their profit by acting according to customer characteristics. Moreover, it provides guidance for companies on the use of data mining techniques namely clustering and rule induction to know their customer characteristics and consequently enables the reinforcement of the relationship with customers.
Lisateave
| Autor | Prabha Dhandayudam, Srinivasan Surendran |
|---|---|
| Kirjastaja | LAP LAMBERT Academic Publishing |
| Väljalaskeaasta | 2018 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9786139982608 |