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Customer Intelligence: From Data to Dialogue - Sean Kelly

inglise keel
2006-01-09
103,34 € 172,23 €

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Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of spe ... Täielik kirjeldus

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Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

Lisateave

Autor Sean Kelly
Kirjastaja Wiley
Väljalaskeaasta 2006
Kaanetüüp Kõvakaaneline
EAN 9780470018583
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103,34 € 172,23 €