Over the last decade design has moved from being a tool of marketing towards being an imperative for intelligent change. This book incorporates the evolution of ideas that has happened in the field over the years since the first edition was published. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers. Design Thinki ...Täielik kirjeldus
Over the last decade design has moved from being a tool of marketing towards being an imperative for intelligent change. This book incorporates the evolution of ideas that has happened in the field over the years since the first edition was published. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences as well as design and business strategy. It is an approach that can be applied by anyone.