Destination Benchmarking: Concepts, Practices and Operations - Metin Kozak
-40% koodiga BOOKS
Saadetis 28-34 tööpäeva jooksul
30-päevane tagastamisõigus
This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarking and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, ... Täielik kirjeldus
Kirjeldus
This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarking and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
Lisateave
| Autor | Metin Kozak |
|---|---|
| Kirjastaja | Cabi |
| Väljalaskeaasta | 2003 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9780851997452 |