Developing and Implementing Marketing Strategies - Volney Stefflre
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In this volume the author describes various marketing strategies for increasing sales including: market penetration, product and market development, diversification and acquisition. Stefflre draws upon his own experience as a consultant for such companies as General Foods, the Coca Cola Company, the Scott Paper Company, Procter and Gamble, General Mills, Syntex, Miles Laboratory, Halston Fragrances, and Dis ... Täielik kirjeldus
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Kirjeldus
Lisateave
| Autor | Volney Stefflre |
|---|---|
| Kirjastaja | Praeger |
| Väljalaskeaasta | 1985 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9780275920463 |