Essential reading for anyone analysing images, technologies and society, Doing Visual Ethnography is an engaging and thorough guide to ethnographic and visual research. Updated in tone, language and style, the Fourth Edition of this established text is vastly updated, with:A new Chapter 8 on documentary, followed by a new chapter 9 on interventional visual ethnographies. Content on "visual futures", explaining ethnographic techniques such as ‘ethnographies of the possible’ and future-focused design anthropology workshops. An updated Chapter 5 on Video ethnography for investigating embodied and sensory experience, with new material on digital materiality and technologies such as the use of Go-Pros, drones and wearable cameras. Pink provides a foundation for thinking about visual ethnography while introducing the practical and theoretical issues relating to the visual and digital technologies used in the field. Her latest edition re-instates the title′s status as a must-have for students and researchers across the social sciences who are interested in incorporating audiovisual media into their research practice.