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E-Commerce 2016 - Amir Manzoor

inglise keel
2015-08-28
97,26 € 162,10 €

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30-päevane tagastamisõigus

This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book i ... Täielik kirjeldus

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Kirjeldus

This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides upto-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Lisateave

Autor Amir Manzoor
Kirjastaja Touchladybirdlucky Studios
Väljalaskeaasta 2015
Kaanetüüp Pehme kaanega
EAN 9780692359273
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Te vaatate: E-Commerce 2016
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97,26 € 162,10 €