Fighting Churn with Data: The Science and Strategy of Customer Retention - Carl S Gold
-40% koodiga BOOKS
Saadetis 22-28 tööpäeva jooksul
30-päevane tagastamisõigus
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and ... Täielik kirjeldus
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Kirjeldus
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
Lisateave
| Autor | Carl S Gold |
|---|---|
| Kirjastaja | Pearson Education |
| Väljalaskeaasta | 2020 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9781617296529 |