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Focus Groups: A Practical Guide for Applied Research - Mary Anne Casey,Richard A. Krueger

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2014-09-23
127,60 € 212,67 €

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Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

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Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

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Autor Mary Anne Casey, Richard A. Krueger
Kirjastaja Sage Publications
Väljalaskeaasta 2014
EAN 9781483365244
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127,60 € 212,67 €