Global Competitive Strategy - Daniel F. Spulber
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Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how w ... Täielik kirjeldus
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Kirjeldus
Lisateave
| Autor | Daniel F. Spulber |
|---|---|
| Kirjastaja | Cambridge University Press |
| Väljalaskeaasta | 2011 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9780521367981 |