Praise for Hypernomics

"This book observes that markets self-organize their behavior based on product value and demand. It describes the specific steps required to determine the value of a new product compared to how many it will sell to make sound business decisions regarding product development. Doug Howarth's book is based on his years of experience with new product development in industry and should be considered essential for any business student."
-Paul Bevilaqua, PhD, Winner of the 2017 Daniel Guggenheim Medal

"Doug Howarth has a unique and insightful approach to markets based on decades of experience in industry. His book provides tools and techniques to understand the Value and Demand dynamics for all types of products. The rigorous data-driven approach is a refreshing contrast to the dogma of academia."
-Christian Smart, PhD, Author of Solving For Project Risk Management

"Doug Howarth's book is a fascinating introduction to business analysis. It engages the reader in an innovative reconsideration of The Law of Value and Demand in the light of the four- and five-dimensional coordinate systems.

The book's multidimensional approach amalgamates market analysis and philosophical insight in a provoking reevaluation of our economic behaviors and standards both in practical and theoretical terms."
- Giannis Stamatellos, PhD, The American College of Greece; Author of Computer Ethics: A Global Perspective and Introduction to Presocratics: A Thematic Approach to Early Greek Philosophy

"This brilliantly researched, well-organized, and clearly written book will help us better understand The Law of Value and Demand. Additionally, the multidimensional views help us move from a single two-dimensional coordinate system to portray more information while providing new insights about value not previously known as demand changes over time."
- Mike Chase, Author of over 100 magazine (Altitudes and Top Flight) and newspaper articles (Dallas Morning News)