Innovation Management - Jan van den Ende
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This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets. Not just covering new products, Innovation Management also focuses on new services and new business models. In doing so, it also provides an introduction to new business development. The book foll ... Täielik kirjeldus
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Kirjeldus
This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.
Lisateave
| Autor | Jan van den Ende |
|---|---|
| Kirjastaja | Bloomsbury 3PL |
| Väljalaskeaasta | 2021 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9781352012446 |