Whatever art is MUST happen EVERY time art happens!Art = x.Then x must happen every time art happens.Not sometimes, occasionally or even mostly.BUT every time - always.So what is art?There is an answer and it is the foundation of much of my writing.What value does the answer have in a commercial context?All things done in a commercial context are done for business reasons.So what is it about art that is also commercial?How will this help everyone - not just some (artists)?If people pay money there should be some benefit for them.That should be the focus of an art business program.It is my focus.My answers those questions.It's not rocket science but common sense.It's art business for the 21st Century!I have written books focused on ways an artist can earn more money.They grew out of articles I wrote in the Art Professional newsletter. Instead of being scattered over time, as originally published.Common themes were joined as a larger, comprehensive books.My books are available for a small fee.Your potential income is considerably greater than the fee.Some artists have not done foundation activities for a successful career.But they jump into more advanced books but their projects failed.Until recently I wrote the Art Professional newsletter.The newsletter has a focus on the needs of full-time, career artists.On the other hand many of my books are for any professional artist.For those people that book provides what they need.I have taken many years to learn lessons and write books.You are welcome to look elsewhere.But will not find solutions such as I offer.Some may even sound similar but they WILL be different.I doubt if others have individual components nor philosophical orientation.Many who are not familiar with what I write may not realize that.