Managing Retail Consumption - Barry J. Davies,Philippa Ward
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Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure. It develops a consumption perspective, which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understa ... Täielik kirjeldus
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Kirjeldus
Lisateave
| Autor | Barry J. Davies, Philippa Ward |
|---|---|
| Kirjastaja | Wiley |
| Väljalaskeaasta | 2002 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9780471489122 |