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Managing Services - Ruth Taylor,Yuki Miyamoto,Alan Nankervis

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2015-11-23
87,20 € 145,33 €

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Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operati ... Täielik kirjeldus

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Kirjeldus

Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, with a particular focus on the Asia Pacific and Australasian regions.

Lisateave

Autor Ruth Taylor, Yuki Miyamoto, Alan Nankervis
Kirjastaja Cambridge University Press
Väljalaskeaasta 2015
Kaanetüüp Pehme kaanega
EAN 9780521606516
Kirjuta oma arvustus
Te vaatate: Managing Services
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87,20 € 145,33 €