Marketing: Based on First Principles - Andrew Crecelius,Robert W. Palmatier
-40% koodiga BOOKS
Saadetis 10-16 tööpäeva jooksul
30-päevane tagastamisõigus
"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--
Kirjeldus
"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--
Lisateave
| Autor | Andrew Crecelius, Robert W. Palmatier |
|---|---|
| Kirjastaja | Bloomsbury Academic |
| Väljalaskeaasta | 2025 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9781350327894 |