Marketing Blunders: Cases & Lessons for Managers - Zalfa Laili Hamzah,Ong Lin Dar
-40% koodiga BOOKS
Saadetis 10-16 tööpäeva jooksul
30-päevane tagastamisõigus
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blund ... Täielik kirjeldus
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Kirjeldus
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Lisateave
| Autor | Zalfa Laili Hamzah, Ong Lin Dar |
|---|---|
| Kirjastaja | Partridge Publishing Singapore |
| Väljalaskeaasta | 2020 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9781543761795 |