Mass Appeal - Gest
-40% koodiga BOOKS
Saadetis 17-23 tööpäeva jooksul
30-päevane tagastamisõigus
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has writte ... Täielik kirjeldus
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The Culture Map: Breaking Through the Invisible Boundaries of Global Business
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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
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Prisoners of Geography: Updated 10th Anniversary Edition: Ten Maps That Tell You Everything You Need To Know About Global Politics
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The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child's Developing Mind
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Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
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Nexus: A Brief History of Information Networks from the Stone Age to AI
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To Kill a Mockingbird. 60th Anniversary Edition
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Caliban and the Witch: Women, the Body and Primitive Accumulation
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The Will to Change: Men, Masculinity, and Love
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Kirjeldus
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.