Media Management - Albert Fernandes
-40% koodiga BOOKS
Saadetis 17-23 tööpäeva jooksul
30-päevane tagastamisõigus
This book focuses on the field of media management and economics, examining its diverse, international, historical and everchanging environment. The book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses ... Täielik kirjeldus
Võib-olla meeldib sulle ka
TOP
Every Summer After: the PHENOMENAL BESTSELLING ROMANCE - Now an Original Series on Amazon Prime EVERY YEAR AFTER
-40% koodiga BOOKS
Meie tarnija laos
TOP
The Mistake: Now an Original Series on Amazon Prime
-40% koodiga BOOKS
Meie tarnija laos
Kirjeldus
This book focuses on the field of media management and economics, examining its diverse, international, historical and everchanging environment. The book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading for students and practitioners involved in media management globally.
Lisateave
| Autor | Albert Fernandes |
|---|---|
| Kirjastaja | DISCOVERY PUBLISHING HOUSE |
| Väljalaskeaasta | 2023 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9788196284732 |