Persuasive Communication - Paul A Mongeau,James B Stiff
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Saadetis 31-37 tööpäeva jooksul
30-päevane tagastamisõigus
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
Kirjeldus
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
Lisateave
| Autor | Paul A Mongeau, James B Stiff |
|---|---|
| Kirjastaja | Guilford Publications |
| Väljalaskeaasta | 2016 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9781462526840 |