PRAISE FOR PLAIN TALK

"Ken Iverson is a leader whose vision shaped an industry and the future, a leader whose character, values, and ethics merge seamlessly with the mission and values of a successful, innovative business."
-Frances Hesselbein, President and CEO The Peter F. Drucker Foundation

"Ken Iverson taught us that America could compete in a tough global economy. He did it in an industry where being a maverick was the only way. His accounting of Nucor's story should serve as a blue-print for us all."
-David Glass, President and CEO Wal-Mart Stores, Inc.

"No theory; just important, practical ideas proven by Ken Iverson in the furnace at Nucor."
-Peter Larson, Chairman and CEO Brunswick Corporation

"It is a masterpiece! The book provides a penetrating analysis of why Nucor has performed so well for so long, full of insights and solid conclusions. The book is easy to follow, very well written, and a 'must' read for every executive."
-Vijay Govindarajan Earl C. Dum 1924 Professor of International Business Amos Tuck School of Business Administration, Dartmout College

"This is a story about Ken Iverson, a man who built a major steel company from ground zero. But most of all, it's about motivating people to a level of remarkable accomplishment. You will enjoy reading this book as much as the people who work for Nucor enjoy being there."
-James F. Collins, President Steel Manufacturers Association