Predatory Thinking - Dave Trott
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Saadetis 15-21 tööpäeva jooksul
30-päevane tagastamisõigus
LIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates ... Täielik kirjeldus
Kirjeldus
LIFE IS A ZERO-SUM GAME
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
Lisateave
| Autor | Dave Trott |
|---|---|
| Kirjastaja | Pan MacMillan |
| Väljalaskeaasta | 2014 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9781447285342 |