What is the world that Nine Inch Nails made, and what was the world that made Nine Inch Nails? These are the questions at the heart of this study of the band's 1989 debut, Pretty Hate Machine. The album began as after-hours demos by mercenary new wave keyboardist Trent Reznor, and was disciplined into sparse industrial dance by a handful of the UK's best industrial producers. Carr traces how the album became beloved in the underground, found its mass at Lollapalooza, and its market at the newly opened mall store Hot Topic. For fans, Nine Inch Nails was a vehicle for questioning God, society, the family, sex, and the body. In ten raw, heartbreaking oral histories woven through the book, fans living in the post-industrial Midwest discuss the successes and failures of the American dream as they are articulated in Nine Inch Nails' music. Daphne Carr illuminates Pretty Hate Machine as at once singular and as representative of how popular music can impact history and change lives.