Problems in Marketing - Luiz Moutinho,Charles S Chien
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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.Problems begin with a full introduction to the concept followed by explicit in ... Täielik kirjeldus
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Kirjeldus
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Lisateave
| Autor | Luiz Moutinho, Charles S Chien |
|---|---|
| Kirjastaja | SAGE Publications Ltd |
| Väljalaskeaasta | 2008 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9780761971788 |