Racing ChangeThe End of Product Innovation and Management as We Know It. Shifting Our Focus to Managing Product Lines as Complex Systems. Racing Change is a deep exploration of why and how large companies must shift the context of product development and management to be competitive in the accelerating change race created by artificial intelligence. World-renowned expert Paul O'Connor, author of Racing Change, shares with us why and how the way we manage product and innovation management must change. The path forward, he clearly argues, is to shift our thinking from innovating one product at a time to orchestrating entire lines of products. O'Connor details how embracing product lines as complex systems - each with a myriad of forces, constraints, agents, and components-is essential for competing in the artificial intelligence-induced accelerating change race. In Racing Change, you'll learn why the architecture of a product line is as important as its products. The key is not to deliver products faster or find the next big thing. That's old-school thinking. The new job is to deliver a stream of coherent strategic moves, where each move builds upon the others.