Research in Consumer Behavior -
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Saadetis 17-23 tööpäeva jooksul
30-päevane tagastamisõigus
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
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Kirjeldus
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
Lisateave
| Kirjastaja | Emerald Group Publishing Limited |
|---|---|
| Väljalaskeaasta | 2010 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9780857244437 |