PRAISE FOR

SERVICE ORIENT OR BE DOOMED!
HOW SERVICE ORIENTATION WILL CHANGE YOUR BUSINESS

>?Paul Lipton, Senior Architect, Unicenter Web Services and Application Management
Computer Associates

"This is by far the finest publication on SOA of our time. From cover to back, Service Orient or Be Doomed! strips away the layers of confusion most IT stakeholders face when confronted with enterprise architecture, and illustrates pragmatic and practical paths towards a sustainable and efficient enterprise architecture. Both the technically savvy and the bean counters will enjoy this book that speaks to the critical points they need to understand."
?Duane A. Nickull
Senior Standards Strategist, Adobe Systems, Inc.
Chair, OASIS SOA Reference Model Technical Committee
Vice chair, United Nations CEFACT (UN/CEFACT)

>?Dave Linthicum, CEO, BRIDGEWERX

>?Brad Feld, Mobius Venture Capital

Authors Jason Bloomberg and Ronald Schmelzer?senior analysts for highly respected IT advisory and analysis firm ZapThink?say it all in the title of their new book, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business. That is, if you fail to service orient your company, you will fail in competing with the organizations that do.

This provocative new book takes service orientation out of its more familiar technological surroundings within service-oriented architecture and introduces it as a philosophy that advocates its rightful place within a business context, redefining it as a new way of thinking about organizing your business and its processes.

Informal, challenging, and intelligent in style, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business shows you how you can best use technology resources to meet your company's business goals and empower your company to go from "stuck" to "competitive."