Services Marketing - Andrew Hughes,David Gray,William Chitty,Steven D'Alessandro
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Saadetis 22-28 tööpäeva jooksul
30-päevane tagastamisõigus
Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the mar ... Täielik kirjeldus
Kirjeldus
Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from globalservice-based economies.
Lisateave
| Autor | Andrew Hughes, David Gray, William Chitty, Steven D'Alessandro |
|---|---|
| Kirjastaja | Hurst & Co. |
| Väljalaskeaasta | 2019 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9780190303167 |