Franco Jenke and David Martinez are two childhood friends who create a philosophy on how life should be lived in our capitalistic times. After being given the key to acquire an incredible amount of wealth, they devise a plan to spread their millions to the world in a way they believe would benefit mankind more than the normal routes of charitable donations or governmental programs. Share, Inc. begins in 2017, when Franco uses his extraordinary athletic ability to amass a large fortune in a very short time. David, with his background in world economics, becomes the manager of Franco's wealth and together the pair clash with both sides of the human spectrum: the obscenely wealthy and the abject poor. The pair travel Latin America and encounter resistance to their plan from corrupt government officials, religious organizations, and big business. Along the way they experience physical dangers and finally come up against the world's most powerful leaders. In this, the me generation, Franco and David attempt to make the world see, through the eyes of the media, that vast amounts of wealth can be shared in a fair and just way. They create a system whereby the individual is allowed to develop based on his/her own level of intellect or talent.