SPEAKING AS A LEADER

"A leader's role is to move others?engage them and inspire them to action." ? JUDITH HUMPHREY

Speaking as a Leader will show you how to influence and inspire others every time you speak. It provides a single, comprehensive approach that will help you lead in every communication, from formal speeches and presentations, to phone calls, meetings, Q&A, and elevator conversations.

Too often communications situations represent lost opportunities to lead. Messages are confused, audiences are bored or overwhelmed by a flood of information, and the speaker fails to elicit action. When people fail to communicate they fail to lead.

Speaking as a Leader addresses this problem and puts communication squarely at the center of leadership. In today's flattened organizations, leadership opportunities exist in every interaction and for individuals at every level. For a leader, the mike is always on.

This book will help readers meet the enormous challenge of engaging, energizing, and motivating others day in and day out. It will help you unlock your leadership potential every time you communicate and turn your listeners into followers and believers. Its four-step model will show you how to:

• Think like a leader
• Script yourself as a leader
• Use the language of leadership
• Achieve a leader's presence.

No other book offers such a powerful approach to move you from information to inspiration.