From the Back Cover

This book is aimed at the entrepreneurs of small and medium-sized enterprises who are constantly looking to improve their results and at all startups that want to be sure to start and face the first phases of their company's life in the correct way.

The title "Strategy First" emphasizes the importance that the strategic part, and especially strategic marketing, has on the growth of a startup and a small or medium-sized enterprise.

Today we hear about the digital world, copy, funnel, content, and creativity, but we hear little about the most important aspect, that is, strategy.

The strategy must be attempted with a transversal and non-specialist approach; it is necessary to have an "aerial view" of the company in order to be able to see what works and what inhibits growth.

The book covers all aspects of strategic marketing, including:

• Selecting the best market segments in which it is most profitable to work

• Creating a better marketing message than your competitors

• Strategies capable of significantly increasing the number of new

  customers

• Strategies to increase the average order, purchase frequency and

  customer loyalty

  If you make a mistake in selecting the market, the product or the message to deliver to the public, you lose money, time and energy from the start.

  We are in a historical period in which globalization and the digital revolution have completely changed society and the way of doing business.

The ultimate goal of this manual is to distil the business principles into the essentials through a rational and methodological approach, providing companies with access to the most innovative strategies and tools to be able to face the new competitive scenario in the best possible way.

About the Author

STEFANO VERGA is a strategic marketing expert for startups and SMEs and is an advisor for companies of various sizes and sectors. He has past experience as a manager in large companies and has developed businesses in over 50 countries around the world. He is a popularizer in the strategic marketing field.